Buick to cancel Verano after 2017
An article appearing in the Automotive News trade publication reported that General Motors will be shutting down production of the Buick Verano compact premium sedan after the 2017 model-year. When the Verano was introduced in 2011, it was positioned as the sharp end of the spear for Buick’s effort to reinvent it’s public image as a brand for a younger, more tech savvy crowd. Between then and now, a shift in customer preferences happened that few saw coming, the same demographic starting picking compact crossover SUVs like the Buick Encore. These developments have people wondering, what car will replace the Buick Verano?
Which model will succeed the Verano?
Again, pulling from the Automotive News article by Mike Colias, the Buick Encore compact crossover SUV has been a huge success for the company. In addition to being its top-selling vehicle, it’s also Buick’s top conquest vehicle with about half of new Encore buyers coming over from other automakers. This is a very important statistic to original equipment manufacturers.
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At this point in the game, GM corporate representatives are being pretty tight-lipped. However, the trend appears to be heading to sticking with Encore for now as the entry-point into the Buick brand. Additionally, it bears noting that the brand-new Buick Envision is slated to start arriving to dealerships like Don Wheaton in the near future. The all-new crossover SUV fulfills a need between the compact Encore and the large, three-row Buick Enclave.
Will Buick produce another sedan in the future?
Whether or not Buick reenters the compact sedan market after the Verano goes away is impossible to speculate on in any meaningful way. Though, if Don Wheaton had a say in the matter, we would love to see Buick come back with a high-performance model like the old days. Cadillac has the V-series, Chevrolet has the Corvette and a whole family of Camaro options; why not bring back a retro-mod style GSX or GNX? If nothing else, it would be unexpected and would get people talking about the brand.
If you are interested in seeing what is available from Buick at Don Wheaton, contact a sales professional today.