Chevy builds Lego® Batmobile for movie premier
Chevrolet has apparently grown bored with building cars in the traditional manner. High-strength aluminum? Carbon fiber? Yawn. Several boxes filled with more than 340,000 Lego® bricks are just what the doctor ordered. The automaker teamed up with a few other groups to construct a life-size Batmobile out of Lego® parts to help draw attention for the upcoming “The Lego® Batman Movie,” coming to theaters next month. For its part, Chevy didn’t just help construct the model, the automotive manufacturer went so far as to help “develop” which systems would be included with large and soon-to-be famous model.
“To work on the LEGO® Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” Paul Edwards, U.S. vice president of Chevrolet Marketing in a press release. “Many of the themes in ‘The LEGO® Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
How big is the Lego Batmobile?
All told, the Lego® Batmobile is nearly 7 feet tall by 17 feet long by more than 9 feet wide. It has a total weight of almost 1,700 pounds. In fact, each of its massive tires weighs more than 100 pounds. Master Lego® Builders wrapped the connecting blocks around 86 square feet of aluminum tube which weighs more than 280 pounds by itself. It took the team 222 hours to design the Lego® Batmobile and 1,833 hours (76 days) to build. At the end of the building process, the team used 344,187 individual Lego® blocks.
Performance specs for the Lego Batmobile
According to Chevrolet, the rocket engine for the Lego® Batmobile is capable of making 20,000 horsepower with a top towing capacity of 120,000 pounds. Any color is available for the Lego® Batmobile as long as its black and someone is willing to pay the $48 million price tag. Batman joins some other potential customers in a focus-group video below.
If you would like to see more traditional models from Chevrolet, contact a Don Wheaton sales professional today.